Digital Campaigns, Email Design & Art Direction

Bloom Cosmetics EDMs

A suite of animated email campaign concepts for Bloom Cosmetics, spanning seasonal launches, product stories and editorial moments. Each EDM uses motion, colour and concise hierarchy to make beauty content feel fresh, shoppable and visually expressive.

Role
  • Email Design
  • Digital Art Direction
  • Campaign Concepts
  • Motion Graphics
Deliverables
  • Animated EDM concepts
  • Seasonal campaign layouts
  • Product-led email designs
  • Editorial promotional assets
Year

2026

Design challenge

Create a flexible email design approach that can shift between product launch, seasonal promotion and editorial content while still feeling recognisably connected to the Bloom Cosmetics brand world.

Creative direction

Bright, beauty-led and movement-rich. Animated crops, expressive colour and clear product hierarchy make each send feel like a small campaign moment rather than a static retail message.

Outcome

A broad set of EDM concepts that demonstrate how digital brand expression can stay varied, polished and campaign-specific across a busy retail calendar.

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